Eight commercial fleets select Iteris technology

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Iteris Inc., an Aneheim, Calif.-based developer of vision-based technology that enhances driver safety, has announced that its Lane Departure Warning (LDW) technology will be installed on new trucks purchased by eight commercial truck fleets across the country.

Arrow Trucking, with headquarters in Tulsa, Okla., has a fleet of 1,500 trucks and is one of the country’s largest flatbed motor carriers. After successfully testing several LDW units, Arrow purchased 25 additional units for installation and currently has plans to specify LDW on all new trucks ordered.

Air Liquide is the world leader in industrial and medical gases and related services with U.S. headquarters in Houston. Air Liquide has ordered nearly 180 Freightliner trucks with LDW specified, some of which already have been deployed.

Foodliner, based in Dubuque, Iowa, is part of the McCoy group and one of the largest carriers in the bulk-food industry. Foodliner will install the LDW systems in more than 200 new trucks as part of an order that runs through 2006.

Hill Bros., a truckload carrier based in Omaha, Neb. with service to 48 states and Canada, has ordered 140 new Kenworth tractors that will be equipped with LDW.

Warren Trucking, an LTL carrier based in Martinsville, Va. that has been providing furniture transportation for more than 71 years, has ordered 75 new Freightliner trucks with LDW.

Hercules Forwarding, in Hickory Hills, Ill., an LTL carrier specializing in U.S. and Canada shipments, has purchased aftermarket units for nearly 20 percent of its fleet and intends to specify LDW on all new trucks purchased.

CHS, a diversified energy, grains and foods company based in Inver Grove Heights, Minn. with one of the nation’s largest private truck fleets, will have more than 40 units deployed by the end of 2005. Most units have been ordered on new Freightliner trucks. CHS also plans to retrofit additional trucks in the future.

The eighth is a private fleet that operates more than 400 company-owned tractors. The fleet has purchased 145 new trucks with LDW to be installed at the Sterling modification center in St. Thomas, Ontario, Canada.

This brings the total number of fleets specifying Iteris LDW technology to 16 nationwide, with 42 more fleets currently conducting field tests.

“Iteris is thrilled to see our LDW technology gaining so much traction in this market,” said Bill Patrolia, director of truck sales for Iteris. “More and more fleets are recognizing the many benefits of installing this advanced technology on their trucks, not only for enhanced safety, but also for driver satisfaction.”

Iteris’ LDW System is the only product of its kind to be available as an OEM option on commercial trucks in the United States. The technology is currently in use on more than 10,000 commercial trucks in the United States and Europe, with more than a billion miles traveled.

The LDW system is designed to prevent sideswipe, run-off-road and inadvertent lane change accidents that usually are caused by drowsiness, fatigue or distraction. The system uses a windshield-mounted camera that tracks lane markings using image recognition software and monitors the relative position of the truck within the lane. If the truck inadvertently crosses the lane markings, the system automatically emits a distinctive rumble strip sound alerting the driver to make a correction.

For more information, go to www.iteris.com.