Western Star teams with CMT series

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Western Star has announced that it will be the exclusive provider of loaner vehicles for the new “Trick My Truck” reality television series, debuting on CMT in early 2006.

Created by Los Angeles-based Varuna Films, “Trick My Truck” gives owner-operators in need a complete truck makeover. The transformed trucks feature everything from new paint jobs to plasma flat-screen televisions to new upholstery in the cab and sleeper. While each truck is being “tricked out” by Missouri-based Chrome Shop Mafia, the lucky owner-operator is loaned a new Western Star tractor so they can continue to run their business.

The tractors provided include three 2005 4900 EX LowMax models with 82-inch Stratosphere sleepers, a 2005 4900 SA with an 82-inch Stratosphere, and two 2006 4900 FAs with 68-inch Stratospheres. Additionally, each truck is decked out with “Trick My Truck” and Western Star graphics on the inside and outside of the cab, making it hard to miss driving down America’s highways.

“We are very excited to team with ‘Trick My Truck’ to provide these deserving owner-operators with our high-quality trucks so they don’t miss a day of work,” says Ann Demitruk, director of marketing for Redford, Mich.-based Western Star. “We believe the drivers will be pleased with the comfort, premium design, reliability and outstanding ride of their loaner Western Star.”

Western Star, which produces heavy-duty custom trucks for long-haul and vocational applications, is a member of the Freightliner Group.