Hendrickson’s Pro-Genuine offers technical, marketing support

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Hendrickson — a supplier of truck and tractor suspensions, trailer suspensions, truck and trailer lift axles, bumper and trim components and springs — recently unveiled the Pro-Genuine technical and marketing support program for service facilities installing Hendrickson Genuine Parts. Pro-Genuine affiliation delivers an array of tools to help professional truck service providers enhance customer satisfaction, including comprehensive training of technicians, technical support, marketing materials and promotional offers.

“The Pro-Genuine program creates a unique partnership with professional truck service providers installing genuine Hendrickson aftermarket products, especially spring and suspension specialists,” says Guy Vachon, director of aftermarket for Itasca, Ill.-based Hendrickson.

Hendrickson supplies a self-study truck suspension and service training course in textbook and Web-based formats, aimed at both the parts counterperson/manager and shop technician/service manager functions. A network of Hendrickson regional service managers provide ongoing technical support and training assistance to affiliates, and a toll-free phone line brings access to technical support and training materials.

Marketing tools include a listing in the shop locator feature on the Hendrickson website and coordinated point-of-sale materials that include an LED message board and sign, door decals, counter mats, logo caps, bay banners, wall flags and mousepads. The program also will offer periodic scorecard-based promotions. The enrollment fee includes program administration and all materials, with Hendrickson subsidizing program supplies at less-than-cost. Plans call for additional subsidized promotional elements, including outdoor illuminated signage.