Christmas shoppers and holiday visitors in New York City will see a supersized version of the trucking industry’s “Good Stuff — Trucks Bring It” national image campaign video ad through New Year’s Day as it begins a two-week run in Times Square.
Two versions of the 30-second video will rotate in a nine times-daily play schedule on the giant 585-square-foot ABC-Sony JumboTron screen. The video, promoting the work of the U.S. trucking industry in bringing “good stuff” to America’s consumers, was produced by the Arkansas Trucking Association and the American Trucking Associations. An estimated 2.2 million Times Square holiday visitors will see the ad.
The video is available for viewing at www.truckline.com.