The Bijur Lubrication Group has changed its name to Bijur Delimon International, a rebranding that “is intended to more accurately reflect the operations and capabilities of our dynamic, global business,” says Scott Batchelor, North America marketing manager for Morrisville, N.C.-based Bijur.
Bijur and Delimon were included in the new name because they are the company’s largest brands on a global basis, Batchelor says. Part of the Farval logo was incorporated into the Bijur Delimon International logo to further tie in the long-term brands. Other significant brands include LubeSite, Delimon-Denco Lubrication and ChassisCare.
“We want everyone to know that we will continue to market these brands, which our customers know and trust, much as they always have been,” Batchelor says. “Bijur customers will continue to purchase Bijur products. Farval customers will still buy Farval products. In addition, we are opening up lines of communication within the brands of Bijur Delimon International to make available a wider range of expertise and product solutions to satisfy specific user needs regardless of which product a customer uses.”
Batchelor said that while Bijur Delimon International offers a broad selection of lubrication systems — from single point feeders to complex engineered systems — it also makes and sells a number of complementary product lines that do not involve lubrication per se. For this reason, lubrication was not included in the umbrella name for the enterprise.