TravelCenters of America announced it is improving its RoadKing Club loyalty program for professional drivers by issuing TA RoadMiles award points for all purchases made at TA restaurants and food courts at participating locations. Since its launch in October 2000, RoadKing Club RoadMiles award points could be redeemed for nearly any item or service at a TA — including truck repair, travel store items, meals, Wi-Fi service and more. Now, as an additional member benefit to the program, the award points can be redeemed for lifestyle merchandise from Marketing Motivators, including camping and outdoor equipment, power tools and other merchandise.
“TA locations are drivers’ homes away from home while on the road because we have more amenities and services than just about anyone in the travel center industry,” says Tom Liutkus, director of advertising and public relations for Westlake, Ohio-based TravelCenters of America. “They come to us to refuel, rest and recharge across our network, and the RoadMiles award points reward them for selecting TA. We wanted to continue to enrich drivers’ lives away from the road. With new ways to earn points for every meal and our exciting merchandise program, we think we’ve accomplished just that. We plan to continue RoadKing Club enhancements throughout 2006.”
As part of the RoadKing Club, drivers can earn one point per gallon of fuel purchased and now also will earn one point per dollar they spend at participating TA sit-down restaurant and quick-serve food court locations. Drivers can sign up for the club at www.tatravelcenters.com/RoadKingClub. or by calling toll-free at 888-982-5528. Joining the program is free, and there are no membership fees, dues or contracts.