Energy & Engine Technology Corp., a developer of auxiliary power generators for the longhaul trucking industry, has announced that its AXP 1000 product has been endorsed by country broadcasting personality Bill Mack as his APU of choice for longhaul trucks.
“EENT is proud to have Bill Mack behind its product,” says Will McAndrew, chief executive officer of Plano, Texas-based EENT. “Bill is one of the radio personalities who best reaches the trucking audience, and he is well regarded by his audience. His interest in our product is a great boost to our product’s credibility and helps our ability to use our product to help the truckers save money and cut down on the pollution caused by idling trucks.”
EENT says the six-month sponsorship package includes advertising spots to be voiced over by Mack, host of the “Bill Mack Show” that airs from noon to 4 p.m. ET daily on XM Radio’s Open Road Channel 171, with a rebroadcast each day from 8 p.m. to midnight ET.
“My decision to endorse AXP 1000 came very easy for me,” Mack says. “It is a great and needed product. Many truckers brought it to my attention, calling it a ‘super winner!’ I am also sold on the people behind AXP 1000. Great product, good people — the perfect combination.”