CNF shareholders have approved a company name change to Con-Way Inc. Shares of the company on the New York Stock Exchange will trade under the new ticker symbol of CNW, and the company also has begun a rebranding initiative to introduce a new Con-Way logo and graphic identity as the master corporate brand.
Effective Tuesday, April 18, Con-Way Inc. was organized under three primary reporting units:
Under the new master brand initiative, the former Con-Way NOW expediting and Con-Way Full Load brokerage units are renamed Con-Way Expedite and Brokerage. Air forwarding unit Con-Way Air becomes Con-Way Forwarding. Con-Way Truckload will retain its existing name, with its fleet and facilities adopting the new logo and color style.
A phased series of activities to conform the marketing and visual presence of the organization to the new master brand has begun. The work will include new logos and striping for trucks and trailers, new building signage, uniforms, business forms, sales, marketing and advertising materials. Rebranding of existing LTL and TL fleet equipment will be done during regular maintenance cycles. Replacement of materials and supplies using the new logo and graphics will occur as existing stores are exhausted. Complete conversion to the company’s new graphic identity is expected to take 24-36 months.
