CNF shareholders OK name change to Con-Way

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CNF shareholders have approved a company name change to Con-Way Inc. Shares of the company on the New York Stock Exchange will trade under the new ticker symbol of CNW, and the company also has begun a rebranding initiative to introduce a new Con-Way logo and graphic identity as the master corporate brand.

Effective Tuesday, April 18, Con-Way Inc. was organized under three primary reporting units:

  • Con-Way Freight will provide regional and inter-regional LTL transportation services. The former names, logos and colors of the three U.S LTL companies – Con-Way Western Express, Con-Way Central Express and Con-Way Southern Express – will be converted to the single Con-Way Freight logo and colors, while Con-Way Canada Express will be renamed Con-Way Freight-Canada. The regional carriers will continue to be organized and operate as they do today.
  • Menlo Worldwide will provide contract logistics and supply chain management services throughout North America and in 21 countries.
  • Con-Way Transportation will provide asset-based regional and transcontinental full-truckload services, dedicated expediting throughout North America, domestic brokerage services for truckload and intermodal shipments, and air forwarding throughout North America.

    Under the new master brand initiative, the former Con-Way NOW expediting and Con-Way Full Load brokerage units are renamed Con-Way Expedite and Brokerage. Air forwarding unit Con-Way Air becomes Con-Way Forwarding. Con-Way Truckload will retain its existing name, with its fleet and facilities adopting the new logo and color style.

    A phased series of activities to conform the marketing and visual presence of the organization to the new master brand has begun. The work will include new logos and striping for trucks and trailers, new building signage, uniforms, business forms, sales, marketing and advertising materials. Rebranding of existing LTL and TL fleet equipment will be done during regular maintenance cycles. Replacement of materials and supplies using the new logo and graphics will occur as existing stores are exhausted. Complete conversion to the company’s new graphic identity is expected to take 24-36 months.