Benson introduces new brand identity at busy Tennessee plant

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During an event-filled day — which included plant tours, appearances and remarks by business and governmental dignitaries — Benson International celebrated its success in Oneida, Tenn., and announced its ongoing commitment to the region, its economy and its people.

Benson has had a presence in Oneida for the past 18 months, but with recent increases in production orders, they wanted the community to know they are here to stay. TMC recently placed an order for 800 Benson International 524 Platform Trailers. The order is to be fulfilled by the end of the year, and all 800 trailers will be built in Oneida, thus ensuring two full shifts through the end of 2006.

“Benson has an outstanding work force with a strong work ethic and drive here at our Oneida facility,” said Donnie Holland, president of Benson International. “With recent trailer orders, we have the demand to run two shifts for the remainder of the year, and we plan to continue that growth into the future.”

The celebration was a day for the community and the employees of Benson International. Following a plant tour for those attending, James “Buck” Harless, chairman of the board of International Industries, Benson’s parent company, shared some remarks before unveiling Benson’s new brand identity, marked by a new, more contemporary logo.

Benson International is a manufacturer of class 6-8 specialty trailers and bodies and has served the transportation industry for more than 40 years with four locations in Mineral Wells, W.Va.; Cadiz, Ky.; Meyersdale, Pa.; and Oneida.