The American Trucking Associations and Strick Corp., a manufacturer of semi-truck trailers, announced today, July 24, that Strick has made a substantial commitment to long-term funding of ATA’s new national truck driver recruitment advertising and training campaign. The agreement enables the trailer manufacturer to assist its motor carrier customers in seeking solutions to the driver shortage. Strick is the third trailer manufacturer to commit to the campaign.
“Problem solving for our customers is part of our culture at Strick Corporation,” says Densil Williams, president and chief executive officer of Monroe, Ind.-based Strick. “By supporting the ATA driver campaign, we are helping our customers address a fundamental business challenge.”
Strick, established in 1937, is known for many innovations, including plate trailers, plastic lined trailers and 101-inch inside width trailers. In addition to specialized production, Strick offers stock trailers available to meet most general freight needs.
“The support of the trailer manufacturing community is an important step in an industrywide effort to resolve our driver shortage,” says Bill Graves, ATA president and CEO. “The trucking industry is pulling together to sustain funding for the driver recruitment campaign. This is essential for the campaign’s success.”