Champion says updated website more user-friendly

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Champion Laboratories — a provider of automotive, fuel dispensing and heavy-duty filtration industries — has introduced its new website, The redesigned, customer-focused website is designed to offer users the ability to browse through all of Champion Laboratories’ product lines to find the right product for any filtering application. Product and technical bulletins — as well as detailed, industry- and product-related information — is located in each of Champion Laboratories’ four main product lines: automotive filters, light- and medium-duty truck filters, heavy-duty filters and fuel dispensing filters.

The site includes an online product catalog designed to allow users instant access to all of the information available in Champion Laboratories’ printed catalogs. From the online catalog, users can obtain specifications for filters; cross-references to original equipment manufacturers and competitive filter brands; and automotive applications. The site also offers a hotline to trained staff that will respond to inquiries regarding applications, technical information or any other questions. Once a product is chosen, users can order products for any of Champion Laboratories’ brands – Champ, PetroClear, Kleener and Luber-finer – via the site’s secure online ordering service.

Champion Laboratories also has devoted a section of the new website to supplier development, where potential suppliers can download a supplier development manual; educate themselves on routing guides, bar code information and supply chain forms; and find contact information if interested in becoming a supplier. The site also includes background information on Champion Laboratories, industry links to several publications and associations, and contact information for the company depending on the user’s needs.