Alcoa makes ’em brighter

Alcoa Wheel Products’ shiny aluminum tires are about to get shinier. The company announced at the recent Great American Trucking Show in Dallas that, effective Sept. 1, its Dura-Bright line of wheels will begin transitioning to XBR technology. The new wheels will be 53 percent more reflective, and image clarity will be 74 percent better, Alcoa says.

And because XBR technology penetrates the wheel and isn’t just a surface coating, the shine lasts longer. Like Dura-Bright, the new wheels clean with a spray of soap and water. Other features of Dura-Bright relative to other wheels – such as lower weight and greater heat dissipation – remain.

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