ROM Corp. promotes Briggs to president

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Steven M. Briggs has been promoted to president of ROM Corp., which specializes in engineering, manufacturing and distributing products for the fire service, food distribution, military and other specialty niche markets. The announcement was made by outgoing president John R. McAlister, who remains chief executive officer.

Briggs joined the ROM management team in 2004 as vice president of sales and marketing, and McAlister says his efforts to establish partnerships with the company’s customer base and reorganize its nationwide territory manager staff and inside customer development team have helped ROM achieve year-over-year increases in sales, quality and customer satisfaction. The firm also has introduced several new innovations and enhanced its existing product line.

“ROM has benefited a great deal from Steve’s sales and marketing leadership over the past three years,” says McAlister. “He has been pivotal in establishing partnerships with our customers that help us help them succeed. Now, we’re looking forward to leveraging that expertise as he leads the entire company into the future.”

Briggs will oversee ROM’s sales and marketing, manufacturing, quality, engineering, human resources, material management and information technology. Before joining the company, he led business development efforts for an international leader in the inorganic minerals industry.