Comdata launches new brand identity

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Comdata Corp. says it has launched a new brand identity to position the company as the world’s premier payment innovator. The new brand consolidates all of Comdata’s business units, which the company says deliver innovative payment solutions for its customers in the transportation, retail, government services, aviation, construction, service and restaurant and hospitality industries.

“We are very excited about the new brand identity because it reflects our global presence,” says Gary Krow, president of Brentwood, Tenn.-based Comdata. “Right now, we are in 20 countries, and by the end of 2007, we’ll be on every continent except Antarctica. We’re uniting all our business units under one master brand and pursuing our global strategy to better serve our customers. We will continue to position ourselves as the leader in electronic payment processing worldwide, and our range of services will always expand to provide retailers and businesses additional solutions in payment innovation. From credit to debit to payroll to stored value cards, Comdata will continue to provide the highest-quality solutions to our customers.”

Comdata says the elements of the new brand identity campaign include:

  • A new logo that captures the flow of information at the heart of Comdata’s business;
  • An enhanced, user-friendly new website,, that allows customers to manage all of their Comdata accounts through Comdata’s Customer Quick Access located on the Comdata homepage;
  • A national print and television advertising campaign that launches in 2007;
  • An international advertising campaign that launches in 2007; and
  • New sales materials and targeted communications with employees, customers and prospects.