Archetype Corp. has announced the appointment of Alva Wright to director of West Coast sales. Wright, who will manage operations at Archetype’s satellite offices in San Diego, will be responsible for driving sales and marketing efforts in selected vertical markets and expanding the company’s existing customer base. He also will be involved in developing strategic partnerships and maximizing co-branding opportunities in order to help solidify market presence and define Archetype’s product value and visibility relative to competitors.
“We are pleased to welcome Alva to our executive team,” says Jason Cooner, chairman and chief executive officer of Birmingham, Ala.-based Archetype. “He has demonstrated success in developing marketing and sales programs for the satellite communications industry, and we are confident that his experience will be a great asset to our company as we work to develop new product initiatives and expand into both domestic and global markets.”
Prior to joining Archetype, Wright was an executive account manager for Quake Global, a manufacturer and distributor of Orbcomm, Iridium and Inmarsat D+ satellite communication systems. He also served as director of marketing and sales at Quality Software Associates in Carlsbad, Calif.