CTA to sponsor Randall-Reilly’s Truck Show Las Vegas

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The California Trucking Association has signed a multiyear agreement to sponsor The Truck Show Las Vegas and will discontinue its International Trucking Show in Southern California, the Randall-Reilly Events Group announced Monday, Feb. 12.

“CTA’s decision to sponsor our recently acquired event in Las Vegas is significant,” says Mike Reilly, president and chief executive officer of Randall-Reilly Publishing. “Their association is well respected in our industry, and they will be integral in promoting the event to their membership.”

“We are pleased to have the opportunity to produce the one and only event serving the industry in the Western United States,” says Alan Sims, vice president and executive director of the Randall-Reilly Events Group. “By pooling the resources, exhibitors and attendees of both The Truck Show Las Vegas and the International Trucking Show, we will be able to re-create over the next few years what once existed in the West.”

The International Trucking Show was held annually in Las Vegas, attracting 500-plus exhibitors and 30,000-plus attendees, before 2003, when CTA and Independent Trade Show Management began staging two separate shows, CTA’s in Southern California and ITSM’s in Las Vegas. Each of the separate shows had fewer exhibitors and attendees than the combined show had enjoyed. The 2006 Truck Show Las Vegas attracted 15,002 attendees and 366 exhibitors.

Randall-Reilly Publishing announced Feb. 7 that it had bought The Truck Show Las Vegas from ITSM. The 2007 Truck Show Las Vegas will be held Thursday, Friday and Saturday, June 7-9, at the Las Vegas Convention Center.

“We are pleased to sponsor The Truck Show Las Vegas,” says Michael Campbell, CTA executive vice president and CEO. “It will be good for our members – and the entire industry – to be able to attend one annual event in the West where they can meet face to face with OEMs and suppliers and take part in educational sessions.”

Randall-Reilly also produces the Great American Trucking Show, held annually in Dallas. Tradeshow Week magazine has recognized GATS as one of the 200 largest and 50 fastest-growing trade shows in the United States and Canada. Randall-Reilly Publishing’s many other holdings in the trucking industry include CCJ, Truckers News, Overdrive and Transportista magazines, and the ccjmagazine.com and etrucker.com websites.