ADS, TrackWell form business partnership

user-gravatar Headshot

Atlantis Data Systems, a provider of Inmarsat communications for the U.S. trucking market, and TrackWell Software, a provider of mobile resource management, announced on Monday, April 2, a partnership to bring Trackwell’s services to the U.S. market and strengthen the operation of ADS with resources from Trackwell.

TrackWell will gain 50 percent ownership in ADS through capital infusion, resources and intellectual property rights; terms were not announced. ADS will operate under the new name of Trackwell ADS to emphasize the support and shared resources that TrackWell provides to the company, as well as to take advantage of the recognition that TrackWell has in the global marketplace.

ADS has used software from TrackWell from the time it started to sell tracking and communication services in North America. Applications developed by ADS now will be incorporated into the software suite of Trackwell, and the companies will jointly develop the products and service offering for the American market. Product offerings will range from basic tracking and messaging service to driver productivity, maintenance management, safety and compliance.

“ADS has been working with TrackWell for years, and this new collaboration will give us increased strength and resources to even further enhance the transportation management solutions that the company is providing to customers,” says Hal Einarsson, chief executive officer of ADS.

“TrackWell Software is very excited to get closer to the market in the U.S.A., which enables us to streamline our applications in cooperation with Trackwell ADS and make exciting new features in mobile resource management available to the transportation market here,” says Jon Ingi Bjornsson, CEO of TrackWell.

“It is clear that fleet owners are becoming more and more aware of how important it is to have total control and visibility of their mobile assets and work force, and they also demand a quick return on their investment,” Einarsson says. “TrackWell has been leading in delivering these benefits to customers in other markets, and now we will work together to offer the same here in the U.S.A.”