‘Power In Motion’ anchors new AIM branding campaign

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In conjunction with the company’s 40th anniversary in 2007, AIM has introduced a new logo and tagline to the automotive and heavy-duty aftermarket. AIM’s new branding campaign is emphasized through its logo and tagline, “AIM — Power in Motion,” which are designed to communicate the company’s commitment to quality and workmanship, low return rates and innovative design solutions.

“Part of the change in our branding is to no longer be known as Automotive Importing Manufacturing, but simply as AIM,” says Steven Seabourne, president of Rancho Cordova, Calif.-based AIM. “For 40 years, we’ve supplied premium-quality, remanufactured rotating electrical to the automotive and heavy-duty aftermarket. Over the years, we have evolved into a full-line manufacturer, making the word ‘import’ no longer relevant to who we are today.”

AIM says it provides more than 5,000 SKUs for 99 percent vehicle coverage and fill rates of 98 percent. The new logo and tagline will be introduced through advertising, along with a redesigned website, packaging and catalogs. For more information, go to www.aimpowerinmotion.com.