Networkcar, a provider of wireless vehicle management, announced Tuesday, July 31, that Craig Whitney has been appointed director of marketing. Whitney, an industry veteran with more than 25 years of experience in technology marketing and product management, will be responsible for formulating and implementing the marketing strategy and tactical plans to support the Networkcar brand and market position.
“After conducting an extensive search, I am excited to have Craig join our growing team,” says Keith Schneider, president of San Diego-based Networkcar. “Craig has a solid breadth of experience in formulating marketing strategy as well as developing and executing the tactics needed to win in the marketplace. His strong product development experience and significant skill set in developing unique B2B strategies will make a tremendous impact here.”
Before joining Networkcar, Whitney was senior director of marketing for Experian Business Information Solutions, a global provider of information, analytical and marketing services. Prior to Experian, he was vice president of marketing for Stone Analytics, a software company that specialized in predictive analytics. He also has held executive marketing and product management positions at Harte-Hanks Market Intelligence, Ziff-Davis Market Intelligence and Computer Intelligence.