Drivers have incentive to learn more about Volvo

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Volvo Trucks North America is asking drivers: “What would you do with $10,000?” One driver is going to have to answer that question this fall as the grand-prize winner of Volvo’s latest “When You Know, You Win” promotion.

The promotion kicked off Aug. 23 at the Great American Trucking Show and is available for online or telephone registration. In addition to the $10,000, the grand-prize winner also will receive a set of Michelin premium tires and matching Alcoa Dura-bright Wheels. The promotion is limited to legal U.S. residents and citizens holding a valid commercial driver’s license. Only one entry per person is allowed.

The “When You Know, You Win” promotion, which runs until Oct. 6, also features a variety of daily prizes, including:

  • A pair of Michelin premium steer tires and a pair of matching Alcoa Dura-Bright wheels;
  • $100 cash;
  • A Volvo duffelbag and fleece blanket;
  • A Volvo VT 880 prize pack; and
  • A Volvo denim jacket.
  • Participants can register online at They also can register by calling toll-free, 866-987-7493, Monday through Friday from 8 a.m. to 8 p.m. ET, and Saturday from 9 a.m. to 3 p.m. ET. As part of the registration process, drivers will see or hear a message about Volvo products and services, such as Volvo Link Sentry and the Volvo VT 880.