International Truck and Engine announced Jan. 9 the launch of a new customer program, “International Advantage,” designed to help its customers better manage their businesses in an increasingly competitive market.
“This customized program features a robust mix of benefits, including more than $2,500 in retail partner discounts, business-specific newsletters, and a personalized fleet and business management Web portal,” says Matt Aldrich, director of customer relationship management for Warrenville, Ill.-based International Truck and Engine.
According to International, members can customize their own “Members Corner” Web portal with features that include:
Members also will receive monthly e-mail newsletters, a quarterly printed newsletter and a membership card that entitles them to discounts with more than 350 retail partners, including Valvoline, Office Depot, Costco, Jackson Hewitt, Hyatt, Days Inn, Eddie Bauer and Target.com.
International customers can learn more by visiting their local International dealer or by going to www.internationaltrucks.com/advantage.