Former PHH Arval VP Coleman joins GreenRoad

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GreenRoad Technologies, a provider of driver safety technologies, has announced the appointment of David J. Coleman as director of business development. GreenRoad is focused on improving driver safety for fleets and insurance companies with its Safety Center solution, which the company says reduces driver crashes by an average of 54 percent, lowers accident costs by an average of 65 percent, and lowers CO2 emissions by an average of seven percent.

Coleman will be leveraging his fleet market and onboard technology expertise to build partnerships for GreenRoad with fleet management companies and other partners throughout North America. He brings 13 years of experience in new technology, product strategy, business development and telematics to the GreenRoad team.

Previously, Coleman was with PHH Arval as vice president of new product strategy, and was responsible for the development and go-to-market plans for several new fleet technology products. Most recently, Coleman developed PHH Onboard — PHH’s telematics product. Coleman and PHH Onboard were the recipients of the 2006 American Business Stevie Award for Best New Product of 2006. PHH Onboard also won the 2006 Information Week‘s Top 100 Services Award.

“David will be key in our expansion of North American partnerships with fleet management companies and other partners,” says Dan Steere, chief executive officer of Redwood Shores, Calif.-based GreenRoad. “His experience is exactly the right fit for building solid business relationships in the growing risk and safety market.”