Interstate Online Software Inc., the makers of SOARR, announced a new relationship with semi-trailer manufacturer Wabash National. Wabash Used Fleet Sales, Wabash National’s used trailer group, is focused on selling large and small fleet trade packages to the wholesale market. Its four locations in Atlanta, Dallas, Chicago and Lafayette, Ind., have begun using the SOARR software and Internet Marketing program as a tool to organize, manage and market their pre-owned equipment.
“Our strategic plans are to use technology to maximize our profile and provide accurate, real-time information to our customers,” says Dudley Gayman, director of sales and marketing for Wabash Used Fleet Sales. “Doing business with Wabash Used Fleet Sales will be a streamlined, efficient and professional experience.”
Wabash Used Fleet Sales says it already has begun to receive several large fleet trade packages, which include trailers of all makes and types, and will continue to do so in 2008. The company says the utilization of SOARR will be an integral part of its operations in successfully organizing and remarketing equipment.
The SOARR software is designed to upload inventory information instantaneously on the website, www.wabashusedtrailers.com. In addition, Wabash Used Fleet Sales says its inventory will be featured on more than 20 other industry websites that SOARR operates or partners with, including transportation publications and private labels.
Interstate Online Software says the SOARR software for inventory and dealership management and SOARR’s Internet Marketing package for websites and Internet locators currently are used by more than 400 truck and trailer dealerships in the United States and Canada.
“We are pleased that Wabash Used Fleet Sales has chosen our product to help them successfully organize and display their equipment offerings. We trust they will find this experience as beneficial as our other customers have,” says Ethan Nadolson, chief executive officer of Granville, Ohio-based Interstate Online Software.