TeleNav Inc., the first company to launch a GPS navigation system on cell phones in the U.S., announced that global growth consulting company Frost & Sullivan honored its mobile resource management (MRM) service, TeleNav Track, with the 2008 North American Mobility Award for Best MRM Solution on a Handheld Device.
The research organization selected TeleNav Track due to its highly usable, innovative and effective set of MRM features and capabilities which have driven returns on investment for thousands of organizations, the company said. Frost & Sullivan noted the solution as the market leader, with the ability to increase average revenue per user and intensify subscriber loyalty for wireless carriers. Further details can be found in a Frost & Sullivan’s soon-to-be-released comparative MRM whitepaper
“The productivity, customer service and cost benefits of MRM solutions are becoming increasingly clear, and businesses are continuing to turn to them to establish a competitive advantage. We expect the North American MRM market to exceed one billion in annual revenues by 2012,” said Brent Ladarola, mobile and wireless research director at Frost & Sullivan. “We selected TeleNav Track as the recipient of the 2008 North American Mobility Award for Best MRM Solution on a Handheld Device because it is the most robust handheld offering that leverages GPS and wireless technology to help keep track of and manage remote assets and employees.”
TeleNav was the first company to launch a GPS navigation system and full-color 3D moving maps on a mobile phone in the U.S., as well as the initial provider of a handheld MRM solution with GPS navigation. TeleNav Track is the Company’s flagship MRM service, enabling organizations to monitor and oversee their mobile workers and fleet through GPS tracking, information reporting and timesheet management. It also helps increase overall performance and efficiency through additional capabilities, including GPS navigation and wireless forms, dispatching and barcode scanning. Currently, more than 8,000 organizations rely on the service to help effectively manage their remote resources.
The Frost & Sullivan Mobility Awards recognize outstanding industry achievements by organizations in a variety of mobile and wireless markets. They recognize the diligence, perseverance and dedication required to develop successful products, services, technologies and solutions that exemplify unrivaled excellence in the increasingly competitive worldwide marketplace. These Awards also honor superior planning and execution of product launches, technological innovations, distribution strategies, mergers and acquisitions and strategic alliances. Frost & Sullivan takes other crucial marketing factors into consideration, such as leadership, strategy, service, innovation, integration and development.