AmeriQuest launches new brand

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AmeriQuest Transportation Services, formerly known as AmeriQuest Transportation and Logistics Resources, has changed its name and identity to better communicate the diversity of its comprehensive fleet management services, the company announced Tuesday, April 15.

AmeriQuest says that since its founding more than 10 years ago, it has undergone tremendous evolution and growth to become a leading provider of comprehensive transportation solutions; from a startup offering limited services, AmeriQuest has evolved into a menu-driven service provider offering more than 15 different products and services to private fleets, truckload carriers and independent rental and leasing companies. The company says the new branding better communicates its current breadth and depth of offerings, while also providing an identity that will be timeless as it continues to grow and expand its offerings.

“The new AmeriQuest brand embodies our breadth of expertise, our commitment to service and our innovative approach to problem-solving,” says Douglas Clark, president and chief executive officer of Cherry Hill, N.J.-based AmeriQuest. “Every day we’re reinventing the way transportation is provided by giving our customers a single resource to turn to for all of their transportation needs.”

The logo also includes a new tagline, “Reinventing Transportation,” which AmeriQuest says speaks to its entrepreneurial spirit and way of doing business. “AmeriQuest is dedicated to breaking down the barriers to get to the heart of what matters to the customer,” Clark says. “We are continually ‘reinventing transportation’ by finding new and better approaches that provide customer-focused solutions.”