Michelin Americas Truck Tires, Love’s sign cooperative agreement

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Michelin Americas Truck Tires and Love’s Travel Stops announced Thursday, May 1, that they have signed a cooperative agreement they say will expand service to the trucking industry. Beginning this month, Love’s will feature Michelin truck tires and related products, and will begin expanding the services offered at many of its locations to include tire and emergency road service.

“For over four decades, Love’s Travel Stops has grown with the trucking industry,” says Guy Pekle, vice president of replacement sales for Greenville, S.C.-based Michelin Americas Truck Tires. “Love’s has earned a reputation of excellence in delivering much-needed products and services for the over-the-road customers. Their commitment to providing outstanding service to the trucking community mirrors that of Michelin, which makes this agreement very beneficial for truckers coast-to-coast.”

“Our intention is to grow this additional service rapidly to reach the critical mass necessary to become a true alternative for the trucking industry” says Kevin McCarthy, divisional manager of tire sales and services for Oklahoma City-based Love’s. “Before the end of 2009, we will have enabled 100 locations to carry the new Love’s Tire Care banner and offer emergency road service along their key access corridors, as well as tire sales and services.”