Continental Tire North America Inc. recently announced a price increase of up to 8 percent on all Continental and General Tire brand original equipment truck tires in the NAFTA region. The price increase, effective Aug. 1, will vary by market line and/or tire size.
“This price increase is a result of the continued escalation of transportation, energy and raw material costs that we are unable to compensate with increased manufacturing efficiencies,” says Tom Fanning, the Charlotte, N.C.-based company’s director of original equipment truck tires for the Americas.
