Retail baking mix provider Continental Mills announced that it has awarded a multiyear contract to C.H. Robinson Worldwide, through its Transportation Management Center (TMC). After a thorough selection process, TMC was selected to centrally manage all of Continental Mills’ North American freight. C.H. Robinson, a Minneapolis-based nonasset-based third-party logistics (3PL) company, provides global multimodal transportation services and logistics solutions.
“TMC’s ability to offer a flexible menu of solutions that fit Continental Mills’ strategy was a key point of differentiation for our selection team,” says Eric Pettersen, transportation manager for Continental Mills. “We were looking for a transportation management partner that would collaboratively add value and expertise to our growing operations. TMC provides best-in-class technology and business intelligence tools, and enhances our ability to predict, control and obtain the most value from our transportation spend.”
TMC will provide technology and transportation experts for Continental Mills’ North American inbound and outbound freight network. Continental Mills will retain carrier selection and rate negotiation using TMC’s planning, execution and business tools to enhance its control and capabilities.
C.H. Robinson says TMC’s Process Transformation team worked closely with Continental Mills’ project team to implement TMC’s On-Demand Transportation Management System, which enables collaboration with all trading partners via the Internet. TMC’s technology and business intelligence tools provide Continental Mills with complete order level visibility to improve optimization, understand cost drivers and enable collaborative, continuous improvement across its network, according to C.H. Robinson.
“With the amount of supply chain transformation we were contemplating, we needed TMC’s speed of implementation, disciplined project management approach and variable fee structure to achieve business objectives as quickly as possible,” Pettersen says.
“We are very excited about being selected as Continental Mills’ transportation management lead logistics provider,” says Jordan Kass, director of C.H. Robinson’s TMC. “Continental Mills and TMC have created a solution that combines expert people, industry-best practices and technology that will successfully position Continental Mills as a best-in-class transportation organization.”