Aguerrevere named Eaton truck group senior manager, global marketing

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Eaton Corp. announced that Ignacio Aguerrevere has joined its truck group as senior manager of global marketing, responsible for Eaton’s voice-of-customer and market segmentation initiatives, as well as advanced marketing for new technologies and innovations. He also will lead global product planning in coordination with Eaton’s divisional product planning functions, and will share leadership responsibilities on Eaton’s Truck Growth and Innovation Council.

“Ignacio’s talents and leadership will be put right to work for Eaton, leading a number of key marketing initiatives and product planning activities across the breadth of Eaton’s commercial vehicle product lines,” says John Beering, director of marketing for Eaton’s truck group. “We expect him to add immediately to the synergy and value of our marketing activities here in Kalamazoo and around the world.”

Aguerrevere joins Eaton from United Technologies’ Carrier Transicold division, where he most recently served as general manager for Latin America. Previously, he held several roles for United Technologies, including director of marketing for Carrier Transicold Americas, and marketing and product manager for UTC Fuel Cells. Prior to UTC, he worked as a consultant for Accenture in South America.