ATA unveils new image trailer donated by GE

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With the help of GE, the American Trucking Associations has a highly-visible new tool for its image and outreach programs – a 53-foot custom drop deck show trailer, fully wrapped in an American flag themed graphic and displaying the emblem of ATA. Even more impressive is the interior: a mobile conference room that features seven projection screens, educational displays and room for interactive trucking demonstrations.

“This gives us another tool for our advocacy and outreach efforts,” says Bill Graves, ATA president and chief executive officer. “From Capitol steps to community events, we will bring the trucking industry’s messages of essentiality, safety and sustainability across the nation. We are excited to get out on the road.”

The 2004 Kentucky exhibition trailer is being provided on a free loan lease to ATA by GE’s Trailer Fleet Services, a longtime ATA and ACT-1 member. The trailer will be hauled during its tour by members of the America’s Road Team, elite million-mile accident-free professional drivers.

“We’re pleased to help ATA get its key messages across using this marketing trailer,” says Joe Artusso, Trailer Fleet Services CEO. “It was a strategic tool in the launch of our VeriWise product in 2005, and it’s a proven attention-getter in any setting.”

The image trailer joins an earlier trailer also on free loan lease from GE that is used in ATA’s Share the Road program. That trailer, also equipped with VeriWise tracking technology, has been used extensively over the past four years to successfully reach millions of motorists with its key safety messages.