Toyo Tire U.S.A. Corp. on Wednesday, March 25, announced the launch of its all-new website, toyotires.com. Representing the biggest facelift to date for the company’s online presence, the website is redesigned from top to bottom, including a new Web address.
The goal was to create a user-friendly resource tool for both consumers and dealers searching for premium replacement tires. The result is an easy-to-navigate extremely informative website, according to the company; the fresh, clean design incorporates the company colors, blue and gray, and focuses on the complete line of tire products with brilliant imagery and graphics.
On the site, the new layout features a left-side navigation and a slide-out menu. Users quickly and easily can find the right tires, whether it is for their car, light truck, SUV or commercial vehicle, Toyo says; each tire has an easy-to-print robust product page with features and benefits, sizes and specifications, warranty information and more.
Using the tire finder, a person quickly can determine a proper replacement, either original or plus size, and even a proper inflation pressure for thousands of vehicles, the company says. To find an authorized Toyo Tires dealer, consumers can search either by ZIP code or by city and state, but they also can narrow their search by dealer name or specific products and services.
“Consumers and dealers alike will find the new toyotires.com to be a refreshing online experience,” says Julie Sediq, director of marketing communications for Cypress, Calif.-based Toyo Tire U.S.A. Corp. “It is easy to use and full of great information. From the comprehensive product pages to the tips on tire maintenance and the profiles of our Team Toyo racers, the site has something for everyone.”
To encourage sharing of information on the website, a new “share this” feature is located on every page. Using it, a person easily can post a link back to a page on sites such as Facebook, Digg, Redditt, MySpace and Twitter; they can also share the link in an e-mail.
Designed and developed by The Garrigan Lyman Group in Seattle,the redesigned toyotires.com includes sections on care and safety, motorsports, dealer resources, technology and the company.