Hino Trucks U.S.A. announced the launch of the Castrol Heavy Duty Truck Work Shop Offer to its national dealer network, thus enhancing its current partnership with BP Lubricants USA Inc.
Hino says this partnership enhancement will allow its dealers to offer customers a comprehensive line of Castrol branded conventional, semi-synthetic and synthetic lubricants, in addition to Hino Genuine Oil. With this new cooperative agreement, Hino says its dealers will have access to Castrol and BP branded lubricants that are designed specially to meet or exceed industry standards for maintaining and servicing medium- and heavy-duty vehicles.
“The Castrol program consists of premium products, services and technical support to provide our dealer body with a comprehensive offering that will allow them to better serve the needs of independent owners and fleet customers,” says Tim Wenger, product development manager for Hino Parts, based in Novi, Mich. “Our dealers now can offer the full range of Castrol engine oils, transmission fluids and greases.”
Wenger says that, while the new Castrol Heavy Duty Truck Work Shop Offer takes the Hino and BP Lubricants partnership to a new level, the relationship already is well established, with BP Lubricants currently producing Hino Genuine Oil. Along with the expanded line of product offerings, Hino and BP Lubricants spokespersons say they expect the enhanced partnership to lead to service-based promotional opportunities for Hino Trucks dealers, as well as cost savings for customers.
“We are committed to helping Hino dealers articulate the value that the Castrol brand delivers through aggressive marketing efforts and continuous connectivity with the everyday trucker and fleet owner,” says Tejuana Edmond, heavy-duty/OEM market space manager for BP Lubricants. “Our offer is truly designed with the goals of the dealer in mind — to win new business, to build customer loyalty and to increase operational efficiency. This will allow BP Lubricants to take a more holistic approach to managing the needs of Hino Trucks dealers and their customers.”
