Vipar Heavy Duty announces product program with Highway Original

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Vipar Heavy Duty on Monday, July 6, announced a new custom-fit bumper program with Highway Original, a company that researches and develops new products to fill recognized product offering voids in the commercial vehicle aftermarket. Under the agreement, Vipar Heavy Duty’s network of truck parts professionals will add the Highway Original custom-fit bumper program to their portfolio of premium brands offered to the heavy-duty aftermarket.

“Highway Original offers a wide variety of bumper end styles, and we are excited to offer this new program to our network of distributors,” says Steve Badowski, director of program management for Vipar Heavy Duty, based in Crystal Lake, Ill. “With the size of our network, the availability of Highway Original products through participating Vipar Heavy Duty locations will ensure that fleet operators and repair outlets have access to quality product.”

Based in Evansville, Ind., Highway Original is sold and distributed by Accuride Distributing. Currently, Highway Original offers custom-fit bumpers covering many makes and models, including Ford, GMC, Freightliner, International, Kenworth, Mack, Peterbilt, Western Star and White.