Snap-on Tools recently added a news section to its website at http://news.snapon.com, where visitors to the site can stay up-to-date on the latest company happenings. In addition to new product announcements, visitors to the site can follow the No Compromise Tour and Snap-on’s motorsports involvement, as well as read technical references, Tool of the Month features and franchise information. There is also a section dedicated to Snap-on Diagnostics.
“The news section on the Snap-on website allows us to communicate with our different audiences at once, including Snap-on enthusiasts, professional automotive technicians, race fans, franchise owners and others,” says Alicia Smales, vice president of marketing for Snap-on Tools, based in Kenosha, Wis. “We now have the ability to continuously connect with them, as the news section changes frequently. It’s an added, valuable source of information about Snap-on Tools for everyone who visits our website.”