Innovative Computing chooses LaunchIt for PR

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LaunchIt Public Relations, a full-service marketing communications agency specializing in transportation technology, announced it has been selected by Brentwood, Tennessee-based Innovative Computing Corporation to manage its public relations needs.

“We have always handled our public relations activities in-house,” stated Ernie Betancourt, president of Innovative. “When we learned that the enterprise management space was available within LaunchIt’s portfolio we jumped at the chance to hand this part of our business over to a marketing expert.”

“Innovative is a natural fit for LaunchIt,” stated Susan Fall, president and founder of LaunchIt Public Relations. “Innovative has a great history and great product that has served the trucking industry for 40 years and we’re looking forward to getting that message out there.”