Cummins Filtration is adding a seventh language to its website to extend its reach to more customers. Cumminsfiltration.com is now available in Mandarin. The addition of more languages and other user-friendly enhancements are part of the ongoing process to reach the increasingly global and diverse customer base of Cummins Filtration.
“We are thrilled about the broad global usage of our digital content since the launch of the newly designed website.” Says Kamini Patel, executive director of marketing for Cummins Filtration. “Customers are increasingly using Web tools and digital media to speedily access product and service information globally. Our goal is to continue to make it easy for our customers to do business with us and to access content in their own native languages.”
Patel says that customer use of the Web catalog, product and service information, customer support tools and training materials has increased substantially in the last yearl in particular, Web analysis indicates that there has been an increase of more than 30 percent in the number of Mandarin-speaking customers who have been accessing cumminsfiltration.com and requesting local language content.