Navistar International Corp. announced that it will sell parts online to customers via an e-commerce website integrated into www.partsmartparts.com. The online store will feature hundreds of popular parts from the PartSmart line, Navistar’s value line of all-makes truck and bus parts sold through its International and IC Bus dealer network. Parts orders placed online will be filled by the customer’s local International or IC Bus dealer.
“With a customer-friendly interface and the ability to order 24/7 online, our new website allows our dealers to extend their customer reach and makes it easier for customers to do business with us,” says Michael A. Cancelliere, senior vice president and general manager for Navistar Parts in North America.
The e-commerce site features a full product catalog and allows the user to select vehicle and engine model to determine the correct part for their need. “This new approach to will definitely appeal to today’s internet-savvy customer,” says Nate Jolliff, director of parts operations integration for Navistar. “This is the customer who may not regularly patronize a dealership for service, but has the knowledge and ability to know what parts are needed and how to install them. We’re connecting the customer with their local International and IC Bus dealer through a seamless online ordering system.”
The introduction of the Partsmartparts.com e-commerce site will be supported by a full marketing communications plan, including online, print and radio advertising, Wi-Fi sponsorship and display advertising at select truck stops. “Navistar’s introduction of an online shopping experience for truck and bus parts will further enhance our commitment to our customers,” Cancelliere says. “Our goal is to continue to improve on uptime while delivering an industry-leading customer experience. In the coming months, we have plans to increase the number of parts offered online.”