Goodyear’s Wingfoot Commercial Tire Systems rebrands itself

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Goodyear Tire & Rubber Co.’s Wingfoot Commercial Tire Systems subsidiary has announced plans to rebrand the company’s on-highway truckstop network. Wingfoot currently operates 31 on-highway commercial truck servicing locations adjacent to Pilot Travel Centers, with the outlets known as Pilot Truck Care Centers.

These locations are part of the company’s new branding strategy, and Pilot Truck Care Centers now will be known as Wingfoot Truck Care Centers. Along with the name change, Wingfoot Commercial Tire Systems has plans to build 10 new locations in 2010 to increase its on-highway network to 41.

“By unifying the planned new locations with the existing network under our Wingfoot Truck Care Center banner, we’re bringing to customers the same services they’ve come to expect from Wingfoot,” says Mark Totten, Wingfoot’s vice president of marketing. “In addition to offering a full line of products under the Goodyear, Dunlop and Kelly tire brands, Wingfoot Truck Care Centers have Tire Industry Association-trained and Automotive Service Excellence-certified technicians, and offer a full line of services, such as air conditioning checks and repairs, driveline and suspension inspections, and brake and air system repair. We also work on exhaust systems and wiring, plus we can conduct DOT inspections.”

All locations under the Wingfoot brand umbrella are part of Goodyear’s fleetHQ servicing network. Through fleetHQ, Wingfoot can offer programs for participating owner-operators and fleets to purchase tires, retreads and service on the road at the same price as they negotiated with their local Wingfoot location.

“This is a tremendous program that helps our customers who have a tire issue on the road,” Totten says. “By calling fleetHQ, our customer’s location is immediately mapped, and a local fleetHQ location will respond to the call. Along with more than 2,000 independent servicing dealer locations who represent and service Goodyear accounts, this gives our customers industry-leading coverage.”