Rotary Lift has launched a presence on Facebook, Twitter, YouTube and Flickr. “Social media lets us connect directly with our customers across the globe with an immediacy and regularity that was never possible before,” says John Rylee, Vehicle Service Group director of marketing. “We can answer individual questions from our Rotary customers, have conversations and build relationships with people we might otherwise have never met. At the same time, our followers get the inside track on the latest product developments, promotions, industry events and tips for keeping their lifts operating smoothly.”
Rotary Lift’s Flickr page includes trade show and product photos and will grow over time to include photos of customer installations, new product development and more. The Rotary Lift YouTube channel includes videos about the company, new products, environmental considerations and service procedures. Rotary uses its Twitter feed to give followers quick updates on the latest happenings at the company. Rotary’s Facebook page serves as a hub to synthesize all the materials: announcements, customer interaction, photos, videos, promotions, events and more.