Kenworth highlights vinyl wrap prototype at GATS

user-gravatar

Kenworth Gats

Kenworth Truck Co. featured a colorful vinyl wrap prototype on its new T700 with a 2010 Paccar MX engine at the recent Great American Trucking Show in Dallas. Developed in conjunction with Sirlin Enterprises, the prototype wrap was shown to customers visiting the Kenworth booth during the show.

The company plans to launch the Kenworth Wrap Program in the near future. “We wanted to show customers a new unique way of spec’ing their Kenworths to further emphasize their commitment and passion for ‘The World’s Best trucks,’ ” says Judy McTigue, Kenworth director of marketing planning and research.

Kenworth says the colorful wraps will provide a distinctive and eye-grabbing upgrade, and each design will be available with a large number of solid paint colors. The Kenworth wraps are expected to cover three different levels of detail, offer durability and cost less than paint.