Exel announces new relationship with ThinkGeek

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Exel announced a new warehousing and fulfillment services contract with ThinkGeek, a Geeknet website and retailer for the global geek community. ThinkGeek is best known for its custom products such as the Tauntaun Sleeping Bag and Electronic Rock Guitar Shirt, both of which were best sellers during the 2009 holiday season. Exel will be ThinkGeek’s sole e-commerce provider, shipping products to customers around the world.

Exel manages a 65,000-square-foot operation for the retailer out of a shared-use site in Lockbourne, Ohio. The facility features a three-level pick tower designed to condense space and reduce congestion by storing product up instead of out – an essential element for efficiency and productivity during peak seasons.

“Exel’s vast experience working with other leading online retailers has enabled them to offer a flexible and cost-effective supply chain solution to accommodate our large seasonal shipping volumes,” says Caroline Offutt, president and general manager of ThinkGeek. “Additionally, the utilization of a shared-use facility will lower our overall distribution costs while still providing access to Exel’s existing technology and expertise.”

Specific services Exel provides at the facility include receiving, picking, packing and shipping. Operations are expected to ramp up considerably during the fourth quarter. “The nuances of the retail supply chain – particularly during the holiday season – can be overwhelming to businesses not familiar with the best practices that ensure customer satisfaction,” says Fred Takavitz, Exel’s senior vice president for the retail industry. “Our concentration in this category will allow ThinkGeek to focus on its core business and opportunities, and we look forward to partnering with the company and supporting its continuous growth.”