Record turnout at Snap-on Tools’ Franchisee Conference

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More than 5,500 attendees gathered at the Gaylord Palms Resort and Convention Center in Orlando, Fla., for the annual Snap-on Franchisee Conference to learn about the company’s latest products, as well as information and tools for managing their business. The three-day business conference held in late August, which was attended by nearly 2,200 Snap-on mobile stores, also included a celebration to honor Snap-on’s 90th anniversary and pay tribute to all those who helped build and sustain the company.

“This milestone conference was the single largest gathering of Snap-on franchisees in our company’s history,” says Alicia Smales, vice president of marketing for Snap-on. “Not many companies get to celebrate a 90th anniversary. This year’s franchisee conference was a standout, not only because we paid tribute to our past successes, but because we had the opportunity to prepare our franchisees for the future. The SFC was an outstanding opportunity to help our franchisees stay ahead of the curve when it comes to the productivity solutions, business skills and technology that will help them grow their businesses.”

On display at the event was nearly 100,000 square feet of the latest hand tools, power tools, diagnostic tools and tool storage solutions from Snap-on. More than 150 new products were introduced, and franchisees had hands-on opportunities to speak directly to the engineers and product managers and learn the features and benefits of these new innovations. In addition, a variety of seminars focused on improving business performance and the customer experience, as well as increasing productivity and efficiency.

“The feedback we received from attendees has been enthusiastic and positive,” Smales says. “Our franchisees are experts when it comes to tools and information to help technicians in their jobs, and at the SFC, they were able to build on that expertise. They are really upbeat about their future with Snap-on.”