Polk launches new vehicle report for aftermarket industry

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Updated Sep 29, 2010

Polk has launched a new monthly online report for the light and commercial vehicle aftermarket. Polk says the Market Entrance Report, available within days of the end of each month, provides detailed information on new vehicles that have entered the market and enables customers to make timelier product planning decisions.

The Market Entrance Report is available independently or in conjunction with Polk’s National Vehicle Population Profile Online (NVPP). Polk says the monthly report, which leverages Polk’s new vehicle registrations in the United States, provides up-to-date and timely information on vehicle counts and month-over-month volume changes to help component suppliers, retailers and distributors in the light and commercial vehicle markets.