Fast Company cofounder Taylor to keynote NATSO Show 2011

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Fast Company cofounder and founding editor Bill Taylor will keynote The NATSO Show 2011 at its Kick-Off Session Friday, Feb. 18, 2011 in Lake Buena Vista, Fla. Attendees also will be able to network and interact with Taylor at a grand opening party immediately following his presentation.

Taylor, who chronicles his research, insights and lessons in the blog Harvard Business Online, will appear at The NATSO Show hot on the heels of the January 2011 launch of his newest work, “Practically Radical: Strategies to Transform Your Company, Shake Up Your Industry, and Challenge Yourself.” The book is based on in-depth access to 25 organizations making deep-seated changes in today’s trying economic circumstances. These organizations are mastering a set of strategies and practices that define the work of leadership in turbulent times. “Practically Radical” follows Taylor’s 2006 best seller, “Mavericks at Work: Why the Most Original Minds in Business Win.”

“Taylor is a business thought-leader in the truest sense of the phrase,” says Lisa Mullings, NATSO president and chief executive officer. “We are thrilled to connect his transformational strategies and entrepreneurial spirit with truckstop and travel plaza leaders at The New NATSO Show.”

Taylor is also an adjunct lecturer at Babson College, where he created the “Maverick Seminar at Babson College” – an academic program in which MBA students interact with the ideas and innovators creating the future of business. He is the co-author of three other books on strategy, leadership and innovation: “The Big Boys: Power and Position in American Business,” “No-Excuses Management” and “Going Global.”

Truckstop and travel plaza leaders interested in attending Taylor’s appearance at The NATSO Show 2011 can register online at