HDMA elects HD Marketing and Sales Forum chair

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Bill Gordon, national director of aftermarket and director of global marketing for Bergstrom Inc., has been elected chairman of the Heavy Duty Marketing and Sales Forum, a peer council of the Heavy Duty Manufacturers Association. Gordon will lead the group of industry’s top marketing and sales executives in reviewing market trends and business cycles. This action-oriented executive forum meets semi-annually and via conference calls throughout the year, discussing best practices and providing assistance with HDMA’s sales trending and market research reporting.

Bergstrom Inc., a global provider of climate systems for the commercial vehicle industry, appointed Gordon director of global marketing and national aftermarket director in 2008. A 30-year veteran of the industry, he previously led international sales for Bergstrom’s Nite system, directing overall marketing and branding efforts for the company, and overseeing continuous improvements in customer service. He was previously with Sears Manufacturing in Davenport, Iowa, where he was director of sales.