Pointon joins Superior Automotive as president

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DYK Automotive announced Monday, Jan. 3, that Gary Pointon will become president of the holding company’s Superior Automotive division and will work closely with Garry Paffrath, the company’s vice president of business development, to help expand the company’s customer base and product offerings.

Superior Automotive, based in West Memphis, Ark., has a branded accessory line that includes: RideEffex suspension accessories and components, EdgeEffex and Superior exterior dress-up accessories, SuperGear and SuperGear SS exhaust accessories, SuperNuts wheel accessories, SportGrip interior dress-up accessories and Safe-T assorted safety accessories.

Prior to joining Superior Automotive, Pointon spent five years as a sales and marketing consultant to Pilot Recreation and Firelounge Outdoors. Pointon was a founding partner in Quest Industries, a U.S.-based manufacturer of automotive accessories. He served as executive vice president for Quest from 1993 to 2004. During his career in the automotive aftermarket, Pointon was vice president of special markets for Winner International, national sales manager for Rally Manufacturing and regional sales manager for Cal Custom/Hollywood Accessories.