The newly merged marketing group, HDA Truck Pride, will host its first membership meeting April 13- 17 in Las Vegas, Nev. The group will unveil strategic plans and tactical business development programs at the meeting, and the organization expects record attendence.
HDA Truck Pride’s National Fleet Council and Truck Service Experts (TSE) representatives will be included in the membership meeting for panel discussions on execution of business development programs. “For us to become the distribution channel of choice, we must focus on the end users,” says Don Reimondo, HDA Truck Pride chief executive officer. “What better way to accomplish that, than to have our Fleet Council and TSE’s intimately involved in our own membership meeting, interacting with our team.”
The meeting also will include vendor exhibits, new product introductions and training sessions. The training sessions will be as follows: Salesmanship, Merchandising, FleetCross and CSA 2010.