NATSO, the national trade association representing truckstops and travel plazas, announced it has partnered with Caribou Coffee to offer craft-roasted coffee to the selected NATSO-represented truckstops and travel plazas throughout the United States.
“Our mission at NATSO is to advance the success of our truckstop and travel plaza members,” says Lisa Mullings, president and chief executive officer of NATSO. “By offering a premium product that appeals to the general driving public as well as the truck driving community, we believe this strategic alliance with Caribou Coffee advances that mission.”
Caribou Coffee is the nation’s second-largest coffeehouse chain with more than 400 company-owned coffeehouses and 129 franchised and licensed locations. “For truckstops and travel plazas looking to enhance existing programs, or change their branding message, the Caribou brand offers a total coffee solution and branding opportunity that may not exist with every travel center in the marketplace today,” says Hank Suerth, senior vice president of commercial businesses at Caribou Coffee.
