Mitchell International introduced a new brand identity with the launch of a new website at www.mitchell.com. The revitalized brand is said to celebrate Mitchell’s heritage and communicates a vision for the company’s continued evolution, building on its 65-year history of serving the property and casualty and collision repair industries.
“The revitalized brand clearly communicates the unique value we bring to customers through our unparalleled breadth of technology, connectivity and information solutions,” says Alex Sun, Mitchell’s president and chief executive officer. “As our business and solutions expand into new areas, which now include auto physical damage, auto casualty and workers’ compensation, we will continue to build on our reputation of empowering clients to achieve measurably better outcomes.”