Schneider National rolling out ‘Bristol or Bust Tire Challenge’

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Schneider National is enhancing its tire maintenance program and motivating drivers to monitor tire condition through a special sweepstakes, the “Bristol or Bust Tire Challenge,” in which the company is awarding more than $10,000 in prizes.

“We are making a conscious, proactive effort to focus on tire condition and replacement as we head into this summer,” says Steve Graham, vice president of purchasing at Green Bay, Wis.-based Schneider. “This effort will cross many facets of our business, but drivers will play one of the biggest parts in seeing that we get the job done. They know nearly 50 percent of all breakdowns are tire-related, and their desire to keep running and remain compliant is certainly motivation for them to help prevent problems.”

Through July 31, drivers can test their knowledge of Schneider’s new tire program and enter the sweepstakes with a chance to win one of 136 prizes. Schneider drivers and owner-operators can access the sweepstakes and get full contest details and rules via Schneider’s internal website, www.crossroads.schneider.com.

The Grand Prize is a weekend for two at Bristol Motor Speedway for the Food City 250 Nationwide Series race and the Irwin Tools 500 Sprint Cup race on Aug. 26-27. The prize includes airfare, hotel for three days and two nights, access to the garage and VIP Suite tickets to the Friday and Saturday night races. Other prizes include passes to the Richard Petty Rookie Driver Experience and $500 gift cards for a set of Goodyear tires.

“We wanted to find a way to thank and reward our drivers for their assistance in making this important initiative a success,” Graham says. “Because we know the overwhelming majority of our driver force are avid racing fans, this is really going to motivate them and drive important business results — a win for all of us.”